Driving Innovation from Within: Discover CRM Group’s Innovation Committee
At CRM Group, innovation isn’t just a buzzword — it’s a structured, collaborative process embedded in our daily operations. In a constantly evolving industrial landscape, fostering creativity and turning ideas into impactful solutions is essential. That’s why we created the Innovation Committee, a dynamic initiative designed to boost innovation across all our teams.
A Structured Approach to Innovation
Transforming an idea into a real-world project requires more than inspiration. At CRM Group, we guide this journey through a clear three-step process:
1️⃣ Identifying Ideas
Innovation starts on the ground. Every employee, regardless of their role, is encouraged to share ideas — whether it’s a technical breakthrough, a process improvement, or a new service concept.
2️⃣ Maturing Ideas
Once identified, ideas are nurtured with the support of our Innovation Coordinators. These dedicated colleagues, selected from each unit, help refine concepts, connect people across departments, and ensure that every idea benefits from the right expertise.
3️⃣ Launching Projects
When ready, matured ideas evolve into concrete projects, supported by CRM Group’s resources and know-how, aiming to deliver value for both our industrial partners and broader societal challenges.
The Role of the Innovation Committee & Coordinators
The Innovation Committee is the backbone of this process. It brings together a network of Innovation Coordinators — passionate individuals whose mission is to:
Promote a culture of innovation within their teams
Advise and support innovators in shaping their ideas
Facilitate cross-disciplinary collaboration by breaking down silos
Launch internal initiatives to stimulate creativity and knowledge sharing
This team meets monthly to exchange best practices, discuss ongoing initiatives, and develop new ways to foster innovation throughout the organization.
Innovation Serving Sustainability and Industry
Whether it’s advancing green technologies, enhancing digital transformation, or developing cutting-edge materials, CRM Group’s innovation strategy is aligned with today’s industrial and environmental challenges.
By empowering our people and structuring innovation management, we ensure that bold ideas lead to actionable solutions — helping industries stay competitive, sustainable, and future-ready.
Meet the Innovation Committee Members
Behind every innovative project, there’s a team of dedicated individuals making it happen.
Discover the faces and stories of those driving innovation at CRM Group in our exclusive video: